I’m pretty sure you already know that staying up to date in the best practices of the fast-paced SEO world is crucial for a successful business.
From good website ranking to high website traffic, SEO should have all your attention. Think about how much forward you can take your business with just one simple step, using the right SEO tools.
There are many SEO tools you can choose to use from; however, it is important to know which tools to invest in. Using the right tools can change your business from a being a simple startup to something everybody is talking about.
Why Should I Use SEO Tools in the First Place?
First, let us look at what SEO tools can do for you and why using them sounds like an excellent investment. From saving time and money to tracking your progress, using these tools can bring you nothing but benefits. Let’s go more into details!
With SEO tools you can:
- Track rankings
- Analyze your competitors
- Identify your target audience
- Attract and track traffic
- Implement effective content marketing
- Conduct keyword research
- Identify technical problems
- Track conversion trends
SEO has become the talk of the town in the business world. However, with so many online tools offering you help in using SEO to improve your business, how do you know which one is the right one for you? Here is a list we made just for you!
1- Google Tools
Google is considered to be one of the biggest SEO tools and is the most used search engine on the internet. The reason why google is said to be a dominant tool is because of the helpful services it provides. Not only does it collect data for your website but also analyzes it. In addition to that, the biggest advantage it provides is that it is free of cost.
Let’s look at some of the free services you can use.
I) Google Analytics
If you take care of your website properly, then for sure you already have this tool installed. With google analytics, you can get full reports that show you which platform is generating you the most traffic, which marketing channels are attracting sales and which ones need more attention. Other important details such as page views, preferred contents, and ROI are also readily set for you.
- Helps you find your target audience and how to attract them even more.
- Tracks online traffic on your website and how to increase it.
- Understands user behavior and how to improve conversion rate.
II) Google Trends
Just as the name suggests, Google trends helps you gain awareness of what the next big thing is in the industry. This tool gives you the chance to stay up to date and understand what your customers are searching in real time. In addition to that, it is a well-known tool that help you compare keywords. Whether you want to find the best search terms for your business or want to see how and what your competitors are doing, google trends is for you.
- Reports about the market and relevant products.
- Specifies variation of trends in specific locations of your choice.
- Provides keyword research for SEO.
III) Google My Business
You might have heard of this SEO tool, however just in case you haven’t, we are here for you. So, what is Google my business?
Have you ever needed some information about a specific business, went on Google’s search engine and after typing its name, got every single detail about them on the right-hand side of the search page? that is all thanks to Google my business. In 2014, Google came up with this idea in order to give businesses a chance to rank higher and give their customers important details.
Google my business includes company photos, business location, contact information, portfolio highlights and many more details that help potential clients reach you even faster.
- Free customer feedback and reviews.
- Improves engagement and gives customers a chance to reach your business.
- A free SEO tool that is also highly visible.
IV) PageSpeed Insights
If your website speed is important for you, which it should be, then you might want to start investing your time in this tool.
First of all, why should you care about your website speed? Well, let me tell you a well known yet very interesting fact. If your page takes more than 3 seconds to load, then wave goodbye to 53% of your visitors visiting by mobile and to their engagement.
PageSpeed insights not only analyzes how fast your webpage is, but also gives you suggestions and step by step instructions for improvements
In addition to this, Google has set website page speed as one of the important benchmarks in order to ensure relevancy. So, if you want to rank high, you know what tools to use!
- Increases user experience satisfaction
- Provides step by step instructions to improve your website speed.
- Gives separate reports for both mobile and desktop sites.
2- Screaming Frog
Moving on from the amazing services Google provides us, we have another incredible SEO tool that brings your business nothing but improvements, Screaming Frog.
Screaming Frog Is an “SEO spider”. By that, we mean that its job is to crawl into your website, find broken links, duplicated content, and missing pages, fix them, and ensure they are working properly. If you are a small business with a newly opened website, then you can enjoy the free version and its benefits. However, businesses that have hundreds of pages in their websites should consider investing in the paid version in order to benefit from it.
To start using Screaming Frog, all you have to do is:
- Download the tool.
- Type in your website’s domain name.
- Click on the box for the SEO spider to start crawling.
Instead of manually auditing an entire website, all it takes is a few minutes, and you will have detailed reports of all your webpages.
No matter what type of business you have, what industry your enterprise operates in and what the size of your company is, you have to star analyzing your competitors.
Why is analyzing your competitor important?
- Forecast market potential
- Enhance your own business strategy
- Stay ahead and out-do your competitors
- Track economic climate
- Understand the market
This popular tool is used a lot by many SEO managers and digital marketers because they understand how competitive analysis helps making better informed decisions.
Apart from helping you analyze your competitors, Ahrefs offers backlinks checks for your website. Taking care of your website backlinks is very important, let me tell you why.
If in case your website has many backlinks from poor authority sites, then Google might penalize your website and that is something you DO NOT want to happen because it’s difficult to obtain the high rankings you want after that.
In addition to the advantages mentioned above, you can participate in an active private Facebook community made by Ahrefs. By joining this community, you can get support from other markets and tutorials that help you understand any confusions.
4- Uber Suggest
When you are typing into Google search console, you immediately get similar searches as you are entering the words. Now imagine a tool that helps you in your SEO by suggesting similar and relevant keywords.
Well, you don’t have to imagine anymore because that’s exactly what Uber suggest does for you all thanks to Neil Patel.
Uber suggest is an online free tool that provides the users with keyword and content ideas in order to expand your content marketing strategy. What’s amazing is that it even has a drop-down menu that lets you specify the locations you’re interested in.
in addition to that, you get other details about the keywords, such as :
- their monthly search volume
- The level of competition
- SEM difficulty
- Average Cost per click
And many more!
When focusing on improving you SEO, what’s more important than a keyword research tool?
Another SEO multi-tool is SEM rush. The reason why I say multi-tool is because of its ability to perform several different functions. However, unlike other SEO tools I mentioned above, SEMrush requires an investment.
So, what does this SEO multi-tool do for you?
- See which keywords your website or your competitor’s website are ranking for.
- Analyze traffic
- Deep drive into traffic trends.
- Suggest related content
- Analyze backlinks
- Reports and data about Google Shopping ads
These are only some of the things SEMrush can do for your company.
Do not worry! This software is designed to give guidance and assistance to people who need help in digital marketing. Small businesses who are interested in digging deeper into their website’s SEO can take advantage of this tool. Using valuable keywords, analyzing competitors, and finding ways to rank high in search engines can all produce better results for your campaigns.
By using SEMrush, you’ll get more than enough reports, information you didn’t even know you needed.
To wrap it up, you can now understand why and how these tools help improve your business. Whether you are interested in getting better website traffic, creating better content, providing your website with better links, or improving your google ranking, these tools should be installed on your devices.
Of course, these tools won’t bring you an overnight success, but they will sure keep you and your customers satisfied. Better SEO means better brand and better reputation.
Interested and want some more tips to help you in your marketing strategies? You are in the right place! Come and take a look at our website Brainspace blogs and get ready to levitate your business.