Are you new to blogging or just looking for tips to improve your blog? Then this article is for you. Let me help you with blogging tips to look out for this year, along with quick and easy ways to implement them into your blogging strategy.
If you focus on these techniques alone, you’ll definitely improve organic performance and digital strategy.
Let’s do this!
#1 Follow A Content Marketing Plan
Did you know that according to Demand Metric, 90% of organizations market with content. Content marketing is one the most important techniques you can use to attract potential clients. But just as you wouldn’t start building a house without a blueprint, or a sculpture without a sketch, you don’t want to market your content without a plan! Yes, content is king! So, here’s how your content marketing plan should look like:
- Define your goal
- Know your audience
- Come up with interesting topic ideas
- Create a content calendar
- Build a well-researched content
A quick trick! A good blog content strategy should answer these three questions:
Are you answering your audience’s question?
Does your content provide something of value?
Is your blog article keeping your audience wanting more?
#2 Publish Different Types of Long-form Contents
To start, a long-form content is that of 2000+ words and offers a great depth of information on a specific topic. Long-form content is really important, especially when it comes to blogs. Search engines, like Google are focused on context and long-form content create greater context for the focus topic. Therefore, long-form content increases your chance in ranking. On the other hand, long-form content receives more shares since readers like to share useful content. If your long-form content is rich, it’s quite likely readers will share it. Another great benefit of long-form content is that it makes good SEO, high-quality resources attract more links and traffic.
Here are other great long-form content types you can use:
- Tutorials
- How to guides
- Resource lists
- Case studies
- Newsletters
#3 Link to Internal Links as Well as Third-party Contents
Internal links are links from one page of your website to a different page of your website and are commonly used in main navigation. For example, you link your audience from your blog to another page of your website. Third-Party contents on the other hand, also known as curated contents are contents published by others and you share them with your audience. For example, it could be a blog post related to your industry, expert advice from a leader or any other content that your audience enjoys.
How will internal links help your blog?
- Internal links enhance navigation and user experience
- Internal links will increase the time your audience spends on your site
- The more links you create, the more your site will rank
How will third-party contents help your blog?
- Third-party contents enable you to reach wider audience
- Helps you create new segments for better audience targeting
#4 Create Infographics
Infographics are the visual representations of any kind of information, it’s combining all different colors, icons, images, illustrations and fonts to explain a topic in a compelling and easy to understand way. Infographics are very popular in blogs and there are so many reasons why. They’re fun, engaging and super easy to share! We all know that the brain processes visuals better than texts but there are so many benefits of infographics you need to know!
- Infographics help increase conversion rate
- They’re great for SEO
- They increase visibility
- They’re easy to track and analyze
#5 Optimize your snippets
You’re probably asking yourself what do you need to optimize your snippets for, well, it’s pretty simple, if you optimize your snippets you get the chance for featured snippets. And what are featured snippets? Featured snippets are selected search results that are featured on top of Google’s organic results below the ads in a box. There are three types of featured snippets, they can be paragraphs, lists or tables. Why are they important? Featured snippets bring traffic to your website and save money you spend on PPC. Now that you know what they are and why you need them, it’s time to know how to get them. Don’t worry, I got your back, here are the steps you need to follow:
- Start with keyword research
- Find out what questions your audience are asking
- Make answers for these questions in your content
- Answer to different questions and use relevant images
- Add a section answering related questions
If you use these steps wisely, you’re definitely good to go!
#6 Always Respond to Comments
Last tip! But definitely not the least. If you enable comments on your blog, then you obviously want your readers to interact with you. So, you need to make sure it doesn’t end up being a one-sided conversation! Let me give you some more reasons why you should never leave a comment not answered:
- Answered comments encourage people to comment
- They add quality to your blog
- They add social proof
- Even if it’s in a minimal way, but even answered comments help in SEO
- They help build credibility and authority
Do you need more than all these good reasons to figure out why you should respond to comments? I don’t think so! Now go ahead and answer to your comments!
Let’s sum up
Now that you know some of the latest and greatest blogging trends, how will you implement them?
Whether your goal is better content, improved optimization, increased engagements or conversions, you should be including most, if not all, of these blogging tips.
Ultimately, tapping into each of these blogging tips can open up opportunities for new success. Don’t hesitate to contact Brain Space‘s team for an optimized and an eye-catching blog that will ensure you reach your goal.
