Digital Marketing

With an ever-growing and changing digital world, planning a digital marketing strategy for 2021 will take time and introspection. Strategies you implemented in 2015 won’t be as effective for the year to come as new technologies, platforms and social norms...

Podcast is the newest digital medium to get your brand out in the world. You can connect with your community in a trustworthy environment! What is more interesting is to advertise on popular podcasts with similar audiences as your brand....

Nowadays, and with the extensive use of YouTube, brands are focusing their strategies into creating videos to showcase their products in a new creative way. The importance of video marketing was already tackled in this article for B2B companies. What...

Let’s say you got invited to a social event where you will have the opportunity to meet many people. Some of which could eventually be potential clients to your company. Would you decline the invitation? Never! You would go, converse...

Have you ever wondered how people make money out of their website? Well, this article is for you! However, before I go into the details and tell you about the three main pillars that will drive your website into a...

I am sure your brand is already up and running its own website or e-commerce by now. I won’t waste your time saying how important it is to do so, instead, check this link out! Now, back to your brand’s...

Millions of businesses are competing in an economic race with the hopes of dominating the market. With this competition comes effective marketing. Marketers have a lot to juggle to make things right. Therefore, effective marketing is a difficult thing to...

Now more than ever, businesses recognize the immense opportunities that come with having an online presence. Ad campaigns on social media, like YouTube, bring numerous advantages to showcase products and services. Also, brands advertise on YouTube because it’s the world’s...

You surely follow at least one social media influencer from your personal accounts: a YouTube wellness coach, a fashion blogger, an Instagram model or even a foodie! It truly depends on your own interests. Nevertheless, they are everywhere and the...

Brand identity is the first step to having a coherent and successful business. While creating your own brand identity, take all the time you need and give attention to the smallest details. Doing so will help you will develop a...

Finding success involves a well-studied strategy for any kind of business. One of the key points of a successful digital marketing strategy is web search positioning. Let’s look at some facts: each second, almost 85,282 searches are done on Google,...