Results, results, and results. That’s what matters in this fast-paced business environment. We know that digital marketing produces results but how long will it take to see these results? This is a complex question because it depends on a few factors. Such as where your business is currently in terms of your digital marketing strategy as well as which aspect of digital marketing you’re concerned about and how much you’re willing to spend. The key is to decide your objectives and key performance indicators KPI’s before starting. There are digital marketing tools that create instant results and there are some that could take a year to fully yield returns. We’re gonna take a look at a few services we provide and how long they’re expected to provide results.
Social Media Management
Social Media Management isn’t a short term solution to your digital profile but a long term investment in your online presence. Now in terms of social media, it is simple to measure your results and improvements. There are a few basic metrics you can use such as followers or likes to measure how well you’re doing, but at Brain Space, we consider engagement rate to be the holy grail.
Engagement rate can be measured in a few ways but it essentially measures the level of engagement your content gets by its audience. It takes likes, comments, views, stories shares and more into consideration depending on the platform. Most people like or follow pages because they like the brand at a certain time or their friends are following it. You don’t want your account to be one of those pages people follow and completely forget about and that’s why engagement rate is imperative to your social media success.
Now, how long till you see your engagement rate rise is dependent on the stage your page is at before we start managing it. If you’re starting from scratch it may take 6 to 9 months to see results. However, if your page is already up and running your metrics will start to improve in a few months. The key is uploading quality content that interests your target audience on a consistent schedule (at the bare minimum one post a week).
Pay-Per-Click (PPC)
If you’re looking for the quickest results in digital marketing then look no further! PPC delivers instant results. Pay-Per-Click lets us place ads on platforms and are charged a fee when the ad is clicked on. This is done on search engines where the goal is to get someone who is searching for a related topic to click on your ad and visit your website. With over 3.5 billion Google searches per day, advertising on a search engine is undoubtedly the quickest way to get the word around about your business to the right people. Right of the bat, you will start to get clicks on your ad. However, PPC isn’t that simple and requires trial and error to optimize. As you refine your PPC campaign you can expect to see optimal results in about 3 months.
Search Engine Optimization (SEO)
Search Engine Optimization is a pillar of digital marketing that is integral to your overall digital marketing strategy. SEO is the process of getting traffic from natural or organic search results on search engines. Our SEO specialists at Brain Space use many techniques to optimize your website’s ranking on search engines. Yes, many of these techniques can be implemented swiftly but in order to get to #1 on Google that requires more time and effort. You can expect some results in 4 to 6 months but your efforts will begin to compound over time and gradually deliver greater returns the longer you do it. We recommend a full year of SEO activities to start seeing the true fruits of your labor.
Again these numbers can vary greatly depending on your business and the market you’re in. Geographic location, domain age, target market, and baseline traffic all play big roles in depending on how much search engine traffic your site receives from SEO. It’s not a one size fits all and every SEO strategy must be designed specifically for each business. Our SEO specialists aim to get you on the first page of Google and eventually the number one spot!
Blogs
Blogs take the longest to start seeing results. Simply put you won’t gain thousands of readers overnight. It takes consistency, volume, and quality in order to see your website traffic skyrocket! We’d recommend for a small business to post one to four blogs a week while large businesses should aim to post daily. This is what we would call a strong content strategy. And a strong content strategy could take 8 to 12 months to generate results. Now that seems like a long time to be writing blogs, but trust us the results are worth it. Marketers who prioritize blogging are 13x more likely to see positive ROI. One of our favorite quotes when it comes to blogging is “If you build it they will come”. Your blog may start off with a few readers but the great thing with SEO is as soon as it picks up speed it won’t stop until you’re at the top.
Digital Marketing is not a quick fix to your problems. It requires patience but so do all good things. Nevertheless, digital marketing is the most effective form of marketing for the bulk of businesses. You can generally expect to see results within 6 months and by the time you get a year into your digital marketing strategy, you will see a considerable return.
