Change is a dominant factor in today’s marketing world. With technology always evolving, it is normal to see that the way people market their business is also actuating.
From advertisement on newspapers to digital marketing on the internet, the ability to master these changes is considered to be one of the crucial skills of management today.
Sure, constant change of marketing might be costly, but keep in mind that not changing is costlier.
One of the newest trends in digital marketing is an application called “TikTok”, the most downloaded app globally in the past 2 years and the fastest growing social media platform of all time!
So, Let’s get into it, What is TikTok?
With more than 1 billion active users worldwide, TikTok is now considered the 9th app in terms of social network apps. They are passing LinkedIn, Twitter, Pinterest and Snapchat.
TikTok is an application where its users can watch or upload videos. What started with a video time limit of 15 seconds, now has an option of 3 minutes long videos. Although the worldwide known application is mostly famous for its dances and lip synching, many creators use the platform to spread awareness, educate the audiences, talk about helpful tips and tricks and market their business!
Its a place where creativity, performance, self-expression, and collaboration meet.
Some Interesting Facts About TikTok
According to Globalwebindex are:
- 90% of the TikTok app users open the app every single day.
- Apart from their application access on a daily basis, the users are extremely active on the app.
- A study reported that 68% of its users watch videos of other users and 55% upload their own.
- The average time people spend on TikTok is 52 minutes per day
It is safe to say that TikTok has been one successful social media platform. To emphasize on its success more, you’ll understand it when we compare it to other similar applications.
TikTok VS Other Social Media Platforms
- Instagram: It took double the years for Instagram to achieve the same number of monthly users. What Instagram did in six years, TikTok accomplished in under three.
- Facebook: The same goes for Facebook, which took four years to accomplish.
- The annual member growth for Facebook and Instagram recorded approximately 5 to 10%. Whereas, TikTok has recorded for the second year in a row over 30%.
One of the newest features unveiled by TikTok was “TikTok shopping” which was in the making for 18 months. Companies and brands can now link their products and services and host live shopping and connect with the users in real time and get customer feedbacks!
This marked a major shift in the applications history “giving the businesses the opportunity to tap into the power of commerce on TikTok.” According to the company. With the new update, it’s a complete win-win situation. Customers can gain easy access to products and services, and brands can have a new way of social media marketing.
Some of the brand partners for TikTok shopping:
- Square
- Spotify
- Ecwid
- PrestaShop
With many others joining soon, such as Wix, SHOPLINE, OpenCart and BASE.
With the pandemic and lock downs, not only Gen Z but the whole world is getting used to the idea of online shopping. Before the newest feature, many users discussed about their products and services to their fans only by word-of-mouth style content and people responded by purchasing them.
If you want to see it with your own eyes, look up #TikTokMadeMeBuyIt on the app, and you can see 5.4 billion views on that hashtag only. Ray Cao, TikTok managing director and global head of product strategy and operations ensured the users in an interview with WWD, that the latest update is an “extremely safe shopping environment” and “People can really see what they’re actually buying and also directly checkout in the app”
Fun fact – People who use TikTok to advertise their products are 1.7 times
more likely to have their products purchased,
according to Material.
With TikTok shopping, creators and brands not only can market their products, but also engage with their audience even more and get the necessary feedbacks needed.
Some of the companies that already adopted TikTok shopping:
- Kylie cosmetics by Kylie Jenner
- Sephora
- Walmart
- Glossier
- Casper
To wrap it up,
TikTok has described their new feature as “suite of solutions, features and tools that give businesses the opportunity to tap into the power of commerce on TikTok”. Shopping on the social media platform is a lot like many other shopping apps. To promote your brand, ease up the steps to purchase the products and easily navigate to checkout. Many businesses are jumping on this new trend!
Did you know?
During the pandemic, shopping on TikTok has grown 553% in only 1-year, exceeding Facebook, and Instagram three times!
With TikTok shopping, digital marketing has taken a new turn, and lucky for you, Brainspace can help you with that. Visit our website to stay up to date, keep up with the trends and any new digital marketing tactics right away!
