As a marketer or a business owner in today’s digital world, nothing is more important than forecasting. Knowing the marketing industry, the trends, and the issues that you will face gives you a great competitive advantage.
Having management skills or being creative isn’t enough nowadays. Marketers should know how to stay up to date on new trends and the constantly changing marketing landscape. Think about it!
Forecasting the future of marketing and being the first to give the people what they really want will take you nowhere but the top – Exactly where you belong.
Is there anything better than that?
Today’s marketing is nothing like it was when it first started. It’s not even the same as it was a few months ago. Sure, we can blame it all on the pandemic, but we all know that technology doesn’t stop evolving. There is always something new to learn.
That is exactly why we have set up a list of 3 key marketing trends that will drive the future.
Let’s get into it!
1- Artificial Intelligence Marketing
We can not keep on talking about the future without mentioning artificial intelligence.
The use of artificial intelligence in marketing is not something new, people have been using it for over a decade now. Starting from content creation, email marketing, or analytics, AI is a huge part of it.
What do you think is the reason behind these impressive tools that help us make decisions, identify issues, and suggest solutions?
Here are a few ways AI has made our lives better:
- Provide us with real-time and accurate analytics and measurement.
- Improve customer experience and support.
- Optimizing product line pricing strategy to minimize customer churn.
- Understand complex requests.
- Personalize responses.
The use of artificial intelligence is becoming adopted by many businesses at a fast pace. Given their end result being customer satisfaction, digital marketers now have the advantage of finding their target audience and keeping them satisfied by using the insights gathered about them.
To be more accurate, here are some statistics for you!
According to Forbes,
- 75% of enterprises using AI and machine learning in 2018 were able to enhance customer satisfaction by 10%.
- 84% of marketing organizations implemented or expanded AI and machine learning in 2018.
There are many examples for the use of AI in marketing. Take automated chat boxes for example. They have been with us for a while now and I’m sure you have seen them, even maybe communicated with some on websites.
However, a new trend has already emerged, which is our next point, voice marketing.
2- Voice Marketing
As mentioned above, voice marketing is the next big thing, but what exactly is it?
Voice marketing is the use of audio in order to reach target customers easier and faster. However, businesses are not the only ones that benefit from this hot new trend. Customers can also benefit by the ability to multitask, listening the content
Fun fact: Radio is the original form of voice marketing.
I’m sure you are familiar with some of them; Siri, Alexa, Amazon Echo and Google assistant.
Would you believe me when I say that some people already can’t live without these devices?
Hey Siri! What are some of the ways these speakers help people? Here are 3 of them:
- Run their daily chores.
- Remind them of important meetings or events.
- Follow orders without having the clients lift their fingers.
Now you get why they are obsessed. With these advancements, it is natural to see marketers, businesses, and entrepreneurs master in the utilization of AI.
According to Canalys, In the second quarter of 2018, these devices grew 187%.
At the end of the day, it is all about the customer. The business that bonds the most with their clients wins and has a competitive advantage. Some examples of voice marketing are:
- Voice-enabled AI assistants
- Clubhouse / Twitter spaces.
- Sonic branding.
3- Influencer Marketing
“It used to be that celebrities became influencers; now influencers are becoming celebrities.” – Jerri Devard, Office Depot’s chief customer officer.
In the past, one had to become a celebrity in order to become an influencer, that is influencing people’s buying decisions. Influencer marketing was limited only to actors, singers, famous performers and maybe if they were lucky enough, bloggers. However, nowadays you can be a nobody, turn into an influencer by having a large following, getting sponsors and brand deals which eventually turns to you becoming a celebrity.
Well, we all hope this is true. Having brand deals, offers, and payments every time you post a photo sure seems nice. However, why are influencers needed if brands can simply put up an ad?
Here is our thought – People have become more aware of the tricks and manipulations businesses use in order to make their product seem more attractive. That is why they now need outsiders to provide great feedback on their products and influence customer’s purchasing decisions. They also help brands receive more social media engagement, sales and recognition
But be careful! Once the followers see that the provided feedbacks are not completely honest and are sponsored, the trust with the purchase potential will be lost.
Some fun facts about influencer marketing:
There are many trends and methods that brands should embrace or else they will be left behind, forgotten and alone. In addition, the digital marketing agency has still a lot more digging to do in order to be prepared for the future.
– Expect future companies to utilize technology as the core fabric of marketing. The customers want personalization, credibility and reliability; therefore, you have to make sure you provide them with it.
– Expect companies to shift away from traditional ways of branding.
– Expect influencer marketing to stay and grow. Note that they not only help you grow your followings and likes, but also help you improve your sales.
Visit us on Brainspace where we not only got you covered with the modern trends, but also got you covered in the future.